I was reading through Os Hillman’s TGIF: Daily Workplace Inspiration, an excellent devotional for businessmen, and came across this quote in his January 5 article: We need to understand that failing does not make us failures. It makes us experienced. It makes us more prepared to be useful in God’s Kingdom – if we have [...]
Just read this quote by Ken on Bly.com: Find a starving crowd…find out what they’d like to eat, then feed it to them. - Gary Halbert Somehow, I’ve managed to never hear this quote. But I’ll never forget it now. It’s simple. It’s profound. It’s true. Is your crowd starving, or just looking for the [...]
Stop the press: I’ve been quoted. Here’s a pretty interesting summary of an ITSMA article from this summer where Bob Baginski explains how he deals with the fact that Everyone’s a Marketer. Glad my little rant could help frame the question. The highlights, in Baginski’s words: Each time I begin to market a new business [...]
Steve Jobs of Apple once said this: It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” (Business Week, May 25, 1998) Thanks to Harris for passing this one along. It’s true. Focus groups have their place, but they can [...]
Brian brings it back to the future with this post, The David Ogilvy Playbook for Business Blogging. In a nutshell, as we’re all learning, stop shouting at people to be your customer and start a conversation with them so they want to be your customer. Post Footer automatically generated by Add Post Footer Plugin for [...]



