Pop quiz: What do you do when you have too much inventory of a product? (A) Drop the price and at least get something in return for the cost of goods. (B) Launch a massive buy 1, get 2 free campaign. (C) Start a content-driven campaign to blast the benefits of the product to anyone [...]
Tax-free weekend proves one thing: you can’t just have a boring discount. People do more for a tax-free discount than they will for discounts that are actually better.
Hyundai has launched its “Hyundai Assurance Program,” the nation’s first auto return policy. I really like this. In these times of bailouts and stimulus packages and tight budgets, Hyundai is embracing the challenges with an idea that really hits home while competitors are wimpering along the sidelines. As the Big 3 make real asses of [...]
David Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here. How many are using on a regular basis? “Next generation” “Flexible” “Robust” “World-class” “Scalable” “Easy to use” [...]
David Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here. How many are using on a regular basis? “Next generation” “Flexible” “Robust” “World-class” “Scalable” “Easy to use” [...]
