Call it narcissistic. Call it only-child syndrome. Call it a cheap way to get more views. But, I thought it might not be too pathetic for me to list my personal favorite posts on my blog since its inception. Ironically, they aren’t your favorite posts, according to my stats, so you probably haven’t read them [...]
Tag clouds are pretty cool. And they’re pretty telling about whatever it is they’re describing. A tag cloud basically takes all the tags (or categories) you write about and then represents the number of posts under that tag by the size of the font. Looking at my tag cloud, it’s clearly about marketing, followed by [...]
Steve Jobs of Apple once said this: It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” (Business Week, May 25, 1998) Thanks to Harris for passing this one along. It’s true. Focus groups have their place, but they can [...]
Found a great new blog today with a post focusing on “Is find a need and fill it bad marketing advice?” This post really takes the same slant as my Need vs. Want post from a few weeks ago, but I think it might clarify the point a bit more. Here are my favorite points: [...]
It is much harder to market something people need versus something people want. For most people, need isn’t enough to convince them to get what you got. They must want it. And it works best when it’s their idea that they want it. If you can make a product that people already want without you having [...]
