It amazes me, when I step back for a second, that something like a personalized mug with my favorite team on it could affect my consumption so much. But it does.
There have to be ways you can tailor a product specifically for a customer, or at least a group. Look at what some people do just for the camo version of anything.
Since starting my new job with NCH Corp. back in July, I’ve primarily had one major responsibility: The Skeeter Defeater Mosquito Defense Unit. I haven’t been able to fill any of you readers in on it until now, so I wanted to take the first opportunity I had to introduce you to the best mosquito [...]
Jason Tanz wrote an excellent column in this month’s Wired magazine summarizing the great job the Ron Paul campaign is doing leveraging social media to raise money, and, more important, votes. In his words . . . ., All that buzz might be easy to dismiss but for the fact that Paul — unlike most [...]
Cheapest is better than cheaper. Fastest is better than faster. Prettiest is better than prettier. Most expensive is better than more expensive. Highest is better than higher. Lowest is better than lower. Cleanest is better than cleaner. Easiest is better than easier. Best is better than better. Figure out what the “er” things are that [...]
I found myself shocked today as I looked on the back of a book and noticed a call to action for an AOL Keyword. AOL Keywords used to be pretty dang important. But is it even relevant now? In a world where Google dominates and Yahoo, Ask.com, AOL and many others continue to nip at [...]
I am in the middle of reading Malcolm Gladwell’s book Blink. I’ll save the review for when I finish the book, but one little part of it got me thinking. In one of his chapters, Gladwell uses the age-old marketing story of the birth of New Coke back in the mid-80s. In summary, Pepsi was [...]
The small print means nothing. If there’s one thing I’m sure of, it’s that no one reads the small print. But when they do, they still don’t really care what it says. Because we have grown numb to the warnings that so many government agencies have made mandatory. Think about it: when you see that [...]
Great links that found me over the weekend – On Caffeine and Writing: A fun read on how much caffeine it takes to kill you and where a good writing spot can be found. Of his list of caffeinated drinks, Starbucks Grande Coffee scaringly can kill you the fastest (although it would still take you [...]
If you’ve ever read much Seth Godin, you know how much of a fan of Little Miss Matched socks he is. And he writes about them here in a way that can really clarify the beauty of a niche and the danger of mass popularity. His key points on product marketing/development: The product is the [...]
Call it narcissistic. Call it only-child syndrome. Call it a cheap way to get more views. But, I thought it might not be too pathetic for me to list my personal favorite posts on my blog since its inception. Ironically, they aren’t your favorite posts, according to my stats, so you probably haven’t read them [...]
