David Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here. How many are using on a regular basis? “Next generation” “Flexible” “Robust” “World-class” “Scalable” “Easy to use” [...]
David Meerman Scott has identified what he calls the top 10 “Gobbledygook” phrases used in press releases today. His entire manifesto is quite entertaining and informative, but I thought the top words would be worth a mention here. How many are using on a regular basis? “Next generation” “Flexible” “Robust” “World-class” “Scalable” “Easy to use” [...]



