There’s a whole lotta launchin’ going on.
Just a couple days ago, Apple unveiled its latest iPhone. Which so far has received a relative “meh,” at least from us iPhone 4 owners.
The more interesting launch, by far, has been Amazon’s release of the Kindle Fire. And it has nothing to do with the product. It has everything to do with its position.
The Kindle Fire is a tablet going head-to-head with the iPad without being an also-ran like every other tablet that’s out there. Because Jeff Bezos understands that going head-to-head means you still need to keep things apples and oranges. That’s good positioning.



