What I’m Loving About the Kindle Fire (Even Though I Won’t Buy It)

On October 6, 2011, in Positioning, by Brett Duncan

There’s a whole lotta launchin’ going on.

Just a couple days ago, Apple unveiled its latest iPhone. Which so far has received a relative “meh,” at least from us iPhone 4 owners.

The more interesting launch, by far, has been Amazon’s release of the Kindle Fire. And it has nothing to do with the product. It has everything to do with its position.

The Kindle Fire is a tablet going head-to-head with the iPad without being an also-ran like every other tablet that’s out there. Because Jeff Bezos understands that going head-to-head means you still need to keep things apples and oranges. That’s good positioning.

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Why is Spring Creek Trying to Out-Dickey’s Dickey’s?

On October 13, 2010, in Positioning, by Brett Duncan

I had the distinct pleasure last week to have lunch with Dave Curlee. After he shot down my original suggestion for lunch, we settled on Spring Creek Barbecue. I’m no stranger to Spring Creek, so you can imagine my surprise when I received my sweet tea in a big yellow cup.

If you’re not from Texas, this may make no sense. But any respectable brisket-eating, Texas-living species knows that the big yellow cup belongs to Dickey’s Barbecue. And it has forever. They even have a Big Yellow Cup Club. It’s a freakin’ icon.

Now, let me make this clear: I’ve always preferred Spring Creek’s barbecue to Dickey’s. But I have to question Spring Creek’s decision to do the exact same thing that they’re competitor does. And to do it worse than they do.

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Getting Away From Your Bread and Butter

On November 30, 2007, in Branding, Marketing, Positioning, by Brett

If you watched the Cowboys-Packers game last night, you saw a textbook example of a a very successful group losing sight of what has made them successful. And it wasn’t the Cowboys. As the Sturminator details on this post, the Packers have made their way to the top of the NFC this year not by [...]

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Weekend Reading May 25 – 28

On May 30, 2007, in Marketing, Positioning, Targeting, by Brett

Here’s another edition of ‘Weekend Reading’ with lots of great links worth at least a minute or two of your time: All You Can Eat Baseball? A story on Yahoo detailing how the L.A. Dodgers are doing well with a new buffet seat at ballgames. Seems like a great idea – I would be a [...]

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Give Them What They Want

Found a great new blog today with a post focusing on “Is find a need and fill it bad marketing advice?” This post really takes the same slant as my Need vs. Want post from a few weeks ago, but I think it might clarify the point a bit more. Here are my favorite points: [...]

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Lebron James Screwed Up

On April 29, 2007, in Branding, Positioning, by Brett

What’s the worst thing you can do if you enter the NBA with the promise of being “the next Michael Jordan?” You wear his number 23. Lebron, why didn’t you pick your own number to make famous, to immortalize in NBA history? Now every time we see you, we’re reminded that you’re supposed to be [...]

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