You’ve got to read this, for a good laugh and a little perspective. Who knew that a decline in spousal abuse would lead to the new dawn of advertising (and soups). The sad thing is that the ad clearly communicates that it’s the wife’s fault that the husband is yawning at the dinner table. It’s [...]
Yes, I watch The Bachelor. That’s not the point here . . . The point is that every single teaser before the last segment of The Bachelor is concluded with, “Coming up, the most dramatic rose ceremony yet.” This has been going on for about six years. It rarely lives up to the billing, and [...]
Great salespeople aren’t necessarily slick – they’re sincere. Here are five quick traits I’ve noticed in sales pros, and how the good ones treat it way differently than the bad ones.
My wife and I recently decided to paint our kitchen. We painted it once before, about a year and a half ago when we moved in, but now we’ve got a better idea of what we like, and the time seemed right to change it up a little. So we enlisted the help of another [...]
John at Brand Autopsy shifts our attention to Borders bookstores’ new approach to displaying their merchandise. By showing more front covers and less binders, they’ll have to decrease inventory but tests show they’ll increase sales. A few observations: I won’t call this brilliant, because it just seems too close to common sense to go that [...]
I’ve never heard of Gnarls Barkley, and I probably never would’ve seen their video on MTV (does MTV still play videos?), unless I hadn’t see this on Yahoo today. And Yahoo wouldn’t have bothered unless Gnarls Barkley had broken the rules (with crazy strobe light effects). They would’ve been just another band trying to breakthrough. [...]
I like that Starbucks is closing its doors today for 3 hours to focus on training. Good move, and I actually like the message to consumers. However, they could have taken it one big step further. . . . They should be encouraging their afternoon ‘regulars’ to donate that $3.25 they would normally drop on [...]
Visiting MarketingCharts.com to find data on one specific area can be as deadly as opening a bag of Ruffles with the intention of just eating one chip: before you know it, it’s an hour later and the whole bag is empty. In my most recent visit to the buffet, I came across their chart for [...]
It appears the American Marketing Association has attempted to redefine marketing. Their new definition is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There’s been quite a backlash to it in the blogosphere, from [...]
Marketing Marketing
The very danger in our new world of constant contact and self-publishing via social networking, blogging and the like is that we can get way too caught up in talking about something rather than doing something. The darkest side of this black hole is what Steve Rubel has recently labeled “The Lazysphere.” If you’ve somehow [...]