Bill has posted his Luther-esque thesis on the doors of the blogosphere with this post on 26 reasons why I love marketing. My three favorites: The best people I know are marketers I understand the phrase “Having a Purple Cow who Zags in a Blue Ocean” It’s better then being beat with a bag of [...]
What if Led Zeppelin IV was called “Stairway to Heaven” instead? What if the Beatles’ White Album was actually called “Dear Prudence?” What if Alanis Morrisette’s Jagged Little Pill was called “You Oughtta Know?” And what if For Unlawful Carnal Knowledge was better known as “Right Now?” Because none of these albums would be as [...]
Since starting my new job with NCH Corp. back in July, I’ve primarily had one major responsibility: The Skeeter Defeater Mosquito Defense Unit. I haven’t been able to fill any of you readers in on it until now, so I wanted to take the first opportunity I had to introduce you to the best mosquito [...]
Here’s the thing with ancillary products: Every company has them; every company has trouble knowing what to do with them. The common logic goes something like this: A product needs complete marketing focus to succeed. Ancillary products don’t get complete marketing focus (or else they wouldn’t be considered ancillary). Therefore, ancillary products can’t succeed. If [...]
Don’t know why I’m stuck on definitions of marketing right now, but I am, so we must deal with. The fundamental issue might be that it is such an inconsistently defined term that finding new, fresh definitions is almost fascinating. In her article “How Marketing Can Go Beyond the ‘Make It Pretty’ Syndrome,” Laura Patterson [...]
Seth Godin has been on a roll lately (which is a big deal, relatively speaking). But his recent revisit of a list he wrote 3 years ago that lists quick snippets that encapture marketing is a must-read. Here’s a to-do for all of us marketers: Set an appointment each month to read this list and [...]
A few noteworthy posts I’ve stumbled on over the past few weeks . . . . Yes, Words Matter: So when do you use “more than” instead of “over?” Better yet, when does it matter? CommonSense PR has a take on it. Link/Comment Baiting: Ed’s listed his favorite marketing-ish blogs. I’ve hit a few links, [...]
Spike Jones clarifies an often timidly believed principle in marketing: to get someone to want what you’ve got, it helps to make them think they might not get it. It creates a sense of urgency. In his post, Spike has this to say about barriers of entry: Barriers bring with them a sense of exclusivity. [...]
I haven’t even begun to sift through all of this, but when you need some ideas with a certain project, this is definitely a great first resource to get the brain juices percolating. Thanks to John for bird-dogging this one. Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Watching the NFL Draft can be a rather fascinating process, as it was this past weekend. There’s so much excitement in the thought of grabbing that amazing talent and seeing your favorite team add to their roster, not knowing if they’re going to pan out in the end. Over the past few years, the draft [...]
