Marketing is as much a chemical process as it is a concrete, formulaic process. Seth Godin writes on a marketing point, using our hormones and chemical reactions as an example.
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The Branding Strategy Insider had Jack Trout’s mammoth insight on marketing wisdom, and I simply can’t pass up the opportunity to post this here. Be sure to visit the site for more info. Most bad marketing is driven by the desire to grow, which is in turn driven by Wall Street, which is in turn [...]
Everyone believes they are unique. Different. Not the status quo. A contradiction to the statistics. Everyone believes they have problems, issues and obstacles that have never been experienced by anyone. Ever. Everyone believes everyone else is normal. Of course, both statements are right and wrong. The only thing that’s normal is that we’re all different. [...]
An invitation by John Moore, via the Age of Conversation 2. The Marketing Matrix View SlideShare presentation or Upload your own. (tags: media social)
Seth Godin sums up marketing this way: “Make promises and keep them.” If this is at all an accurate definition (and I believe it is), then my marketing lately sucks. I haven’t called customers back in a timely manner. I haven’t followed up with vendors. I’ve been missing deadlines. I haven’t sent email newsletters out [...]
“Increased profitability. Decreased costs. Improved retention. More productivity.” Just about every business-to-business service out there today promises these end results. If you’re one of them, stop doing it. The problem is that every single one of your competitors is promising the same thing. Of course, that doesn’t mean that one of these end results shouldn’t [...]
Chris at the Raw Stylus opened my eyes to this bit of simple genius. Introducing the Firefox tablet – read all about it at Tech Crunch. No, you can’t get it yet. That’s what makes it even more exciting. The spark has caught on, and thanks to the openness of our new culture, anyone can [...]
Bill has posted his Luther-esque thesis on the doors of the blogosphere with this post on 26 reasons why I love marketing. My three favorites: The best people I know are marketers I understand the phrase “Having a Purple Cow who Zags in a Blue Ocean” It’s better then being beat with a bag of [...]
What if Led Zeppelin IV was called “Stairway to Heaven” instead? What if the Beatles’ White Album was actually called “Dear Prudence?” What if Alanis Morrisette’s Jagged Little Pill was called “You Oughtta Know?” And what if For Unlawful Carnal Knowledge was better known as “Right Now?” Because none of these albums would be as [...]
