The great thing about recessions is that it filters out all the crap, and makes way for the real thing. Like Apple. For those willing to grasp it, it’s actually the most powerful competitive advantage there is.
Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.
– Lee Iacocca
If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. - William Randolph Hearst My take: Sometimes building a highway can really [...]
In marketing, I’ve seen only on strategy that can’t miss – – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero My take: Be sure not to substitute “market to” with “sell to.” You gain the repeat sales from your [...]
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. – Al Ries My take: The main challenge people have with strategy is that they don’t give them enough time to work. The main challenge people have with timing is they aren’t set up to respond effectively when the time is right. [...]
Customers buy for their reasons, not yours. – Orvel Ray Wilson My take: It normally takes a full season to find out why customers actually buy your product. Focus groups can’t change that, and never can your gut. So plan for it, and make the necessary changes. This post is part of the weekly series Marketing [...]
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here. Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions [...]
