John Sculley on Marketing Data

On June 11, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

John Sculley, former executive for PepsiCo and Apple, explains how great marketing never comes from most marketing data. This is a John Sculley marketing quote.

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Marketing Quote on Passion

On June 4, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

A quote and poem about selling, whispering in wells, hollering from trees.

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Peter Drucker on Target Markets

On May 28, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

Peter Drucker, management expert, defines marketing as clearly defining your market, then making a product for them. This marketing quote by Peter Drucker makes the point that making a product for the market will sell itself.

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Robert Collier on Success

On May 21, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

Robert Collier, successful self-help expert and coach from the 1930s and 1940s, gives his observation that success is birthed from the little things done every day.

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David Ogilvy on Content

On May 14, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

David Ogilvy, advertising expert, observes that the content of advertising, not the form of advertising, is what makes consumers respond to advertising by purchasing.

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Jay Leno on Opportunity

On May 7, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

Jay Leno quote about teaching a man to fish, or creating an artificial shortage of fish so he can really take advantage of a marketing opportunity.

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Phil Knight, Nike CEO, on Product Marketing

On April 16, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

“Now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. ” Phil Knight, CEO Nike My take: When your product becomes a marketing tool, then your purpose is finally centered on [...]

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Mark Twain on Advertising

On April 2, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

“Many a small thing has been made large by the right kind of advertising.”

– Mark Twain

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Stuart Britt on Advertising

On March 19, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Stuart H. Britt, US advertising consultant

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Whitney M. Young, Jr. on Preparation

On March 12, 2009, in Marketing Quotes by Marketing Greats, by Brett Duncan

“It is better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared.”

- Whitney M. Young Jr.

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