“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
– David Ogilvy
My take: I agree that it’s content that eventually makes consumers make a decision to buy. But I’m not sure it’s only content that makes people pay attention in the first place. Content marketing is a trendy thing right now (although it’s been around forever), and it is no doubt valuable and necessary. But it’s not everything. You still have to get people to consume that content. You still have to do enough to just get their attention. Content does it some of the time, but not all of the time.
You need form and content. You need emotional stimulus to make someone want to buy, and logical stimulus to make someone happy they bought.
Form and content serve different purposes, but they are both equally important.
“The interesting thing about averages is that they hide the truth very effectively.”
- Avinash Kaushik (quoted here).
My take: I’m a big fan of data. But data is not the key to your success. Your insights into that data is what leads to success. Your testing and validation of that data is what leads to success. Your understanding of what’s driving the data is what leads to success.
One report is never the answer. It should actually prompt more questions. Sure, take some actions, make some changes. But accept the truth that every action should always prompt more questions.
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.
- Charles Darwin
“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them. Thus it happens that whenever those who are hostile have the opportunity to attack they do it like partisans, whilst the others defend lukewarmly, in such wise that the prince is endangered along with them.”
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. – Dale Carnegie My take: Well, you can’t really go wrong with a Dale Carnegie quote, now can you? And who knew he was such a [...]
David Packard, co-founder of Hewlett-Packard, thinks marketing is much more than a department. Can you really leave marketing to just the marketers?
David Ogilvy doesn’t want you to lie to his wife. Does your marketing tell the whole truth?
Dr. Charles Edwards thinks facts are what sells. I disagree. Facts don’t sell; stories do.
PT Barnum quote on promotion and how important is. This marketing quote is part of a collection.
Nile Rodgers offers this quote on repetition that applies to marketing as much as it does music.
