Archive for Marketing Quotes by Marketing Greats
David Packard on Marketing Departments
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“Marketing is too important to be left to the marketing department.”
My take: What a profoundly simple quote! And it’s so true. Really, should marketing be a department? If you’re in business, haven’t you chosen to market something? In addition, why do we need Chief Marketing Officers? Shouldn’t that responsibity fall in the CEO’s bucket?
Mr. Packard realized this. As Andrew Lock often says, “everything is marketing, and marketing is everything.” The box it’s delivered, the tone of your voice on the phone, your automated order confirmation emails, your sign on the building: it’s all marketing. And it’s too big, and too important, for any single department.
Your thoughts and reactions?
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Nile Rodgers on Repetition
Posted by: | CommentsAny real record person knows that the number one most
Nile Rodgers - studio legend
powerful marketing tool when it comes to music is repetition.
- Nile Rodgers
My take: Do you really think half of the artists at the top of the charts would be there if some radio station hadn’t decided to just keep playing it until it became a hit? I mean, does the song get repeated because it’s good, or is it good because it gets repeated?
While the effect of repetition in a marketing strategy might be declining just a bit in the digital age, it’s still pretty powerful. Most people are on Twitter because it’s the new shiny object. Haircuts and fashion (ala Jennifer Anniston and Friends) become popular simply because of constant exposure. The space between #1 and #2 is infinity (just ask Tom Watson).
John Sculley on Marketing Data
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“No great marketing decisions have ever been made on qualitative data.”
John Sculley , former President of Pepsi and CEO of Apple, currently part of Scully Bros. LLC.
My take: Somewhere between an extremely educated guess and a gut feeling is where innovation greatness most often occurs. However, those great guesses and gut feelings are nurtured only by knowing your customer inside and out so that you know what it is they actually want and need.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.
Marketing Quote on Passion
Posted by: | Comments“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers.” – author unknown
My take: Wow! The real question here is what are you willing to climb a tree and holler about? If you’re looking for a job, be sure it’s something holler-worthy.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.
Peter Drucker on Target Markets
Posted by: | CommentsPeter Drucker - Management Great
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker
My take: When I first heard this idea from Seth Godin, I had trouble agreeing with it. It seemed to me that if you made a product great enough, you could pick from several target audiences. Since then, I’ve seen the light.
As a marketer, your job is to solve problems for your customers. Your product is just a means to that end. Your service is simply the vehicle.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.
Robert Collier on Success
Posted by: | Comments“Success is the sum of small efforts, repeated day in and day out.”
Robert Collier - Self-Help Expert
My take: The more you hear from truly successful people, the more they underscore Collier’s point above. What is your daily method of operation? Everyone is capable of doing something really big once, but very few of us are diligent enough to do the little things between now and then.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.
David Ogilvy on Content
Posted by: | CommentsDavid Ogilvy - Advertising Pioneer
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
- David Ogilvy
My take: I think I would make this addition to Ogilvy’s observation: Advertising’s form makes consumers look and consider. Its content makes them buy.
Agree or disagree?
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.




“No great marketing decisions have ever been made on qualitative data.”



