Read this post and click the link on the Common Sense PR blog. The link highlights axioms of Fred Ross, Sr., and I haven’t read anything this good in a long, long time. I appears as though what most of us are most impressed with are organizers, not leaders. Here are my favorite points from [...]
I lucked out this weekend and was able to meet and receive a presentation from Bruce Painter at a local DSWA event in Dallas. As detailed on his website, Bruce is a coach extrordinaire for both professionals and families, and he’s possibly best known as the author of The Giving Zone, a “roadmap for a contributing, [...]
The closer you get to something, the harder it is to clearly see it. Likewise, the further you get from something, the harder it is to clearly see it. Try it with your computer screen to make this simple point come to life. Put your face about an inch from the screen. Is it as [...]
Chris shares the scoop on what Forrester identifies as the six factors that make a marketing leader successful. They are all good and insightful. However, notice how the last two deal more with overall management and corporate leadership. As we realize that marketing should always be the strategic driver of every company, the importance of [...]
Playing dumb is better than playing smart. When someone asks a question that you think you should know, think of the possible reactions and outcomes of these two replies: You play smart, acting as if you know exactly what’s being asked of you. You hem and haw, throwing around office speak that will hopefully get [...]
If you’re a marketer, you’ve got a lot of people counting on you. Creative is always needing your input on their work. Financial analysts need you to ok their latest pricing models. Legal and Regulatory need you to send your wish list of claims. R&D needs you to narrow down their work. Customer Service needs [...]
We all have our complaints about our jobs. This process takes too long; I’m always the last one to know anything around here; No one knows what they’re doing up there; Why do we have 3 different logoes; Management never shares their vision with us. Blah, blah, blah. Work is hard. And crazy. And it’s [...]
I heard my dear friend Rick Loy state a quote a few nights ago at the Roaring Lambs banquet that is, ironically, quite powerful: We all know that intention is powerless. Thankfully, Rick has also written a post on the same topic, so enjoy. I’m guilty of banking too much on intention. My gut tells [...]
Here’s a fact: no matter how great an idea, we can all get a little overwhelmed, whipped or both with the implementation of our strategies. Regardless of how much you enjoy your work, the little details to pull of your great ideas will get to you eventually, at least from time to time. And it’s [...]
You don’t need to know all the answers. In fact, you’ll be better off if you don’t. You need to know the questions. It’s rare for the person with the answers to just speak up. But if you know the questions to ask, you can prompt the people with the answers to share them with [...]
