There seems to be a disturbing trend in today’s workforce. Too many supervisors are asking their employees to write their own job description. This is stupid, and speaks volumes about the management (basically, that it sucks). A job description should be written to fill a need of the business. It’s purpose is not to communicate [...]
I lucked out this weekend and was able to meet and receive a presentation from Bruce Painter at a local DSWA event in Dallas. As detailed on his website, Bruce is a coach extrordinaire for both professionals and families, and he’s possibly best known as the author of The Giving Zone, a “roadmap for a contributing, [...]
Chris shares the scoop on what Forrester identifies as the six factors that make a marketing leader successful. They are all good and insightful. However, notice how the last two deal more with overall management and corporate leadership. As we realize that marketing should always be the strategic driver of every company, the importance of [...]
Playing dumb is better than playing smart. When someone asks a questions that you think you should know, think of the possible reactions and outcomes of these two replies: You play smart, acting as if you know exactly what’s being asked of you. You hem and haw, throwing around office speak that will hopefully get [...]
If you’re a marketer, you’ve got a lot of people counting on you. Creative is always needing your input on their work. Financial analysts need you to ok their latest pricing models. Legal and Regulatory need you to send your wish list of claims. R&D needs you to narrow down their work. Customer Service needs [...]
We all have our complaints about our jobs. This process takes too long; I’m always the last one to know anything around here; No one knows what they’re doing up there; Why do we have 3 different logoes; Management never shares their vision with us. Blah, blah, blah. Work is hard. And crazy. And it’s [...]



