Numbers with dollar signs are our favorite measuring sticks. There’s no denying that making money is hands down the most prominent measurable seen today. But I’m convinced many people measure profits and sales not solely because that’s all they care about, but because it’s the easiest way for them to measure success. With so many people concerned with it and keeping an eye on it, it becomes a great scoreboard.
But what if money isn’t the most important thing you should be measuring? Hang with me: I’m not about to get all sappy and anti-capitalism on you. I’m actually offering a simple paradigm shift that should possibly preface the involvement of the accounting department.
What if your business isn’t ready to make money yet?
One of the best summaries of what to do right now to be successful as an online marketer. From branding to social media, Chris Tomlinson summarizes it as well as anyone I’ve seen.
Internet marketing is dead, because we all must market online. You can no longer segment marketing done online to an Internet marketing department.
Internet Retailer, a magazine that’s quickly becoming a favorite of mine, has published its Top 500 Guide of America’s largest e-retailers. The website has some interesting facts. Here are just a few nuggest I pulled: The top 10 retailing websites: Amazon.com ($14.8 B) Staples ($5.6 B) Office Depot ($4.9 B) Dell ($4.2 B) HP ($3.4 [...]
Shoeless Joe Jackson and Terrance Mann might’ve known a thing or two about getting people to a new ballpark in the middle of an Iowa cornfield. But they don’t know jack about driving traffic to a new or redesigned website. If you build it, they still probably won’t come. So what do you do? Here [...]
