Christopher S. Penn at OptSum: Email Marketing and Customer Retention

On May 1, 2010, in Email Marketing, Events, by Brett

OK, I confess: I’m way behind on getting these updates live on the site. Sorry, but that’s just how it goes. Regardless, here’s the next installment of my Optimization Summit 2010 recap. As stacked as the lineup was as Optimization Summit, I was still contemplating my own attendance until I heard that Christopher S. Penn [...]

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Andy Beal on Social Media Monitoring Tools

On April 15, 2010, in Events, Social Media, by Brett

This is yet another installment of my Optimization Summit recap. After about six hours of high-level strategic thinking focused on the use of social media, I was ready for some real workshop-style nuts and bolts. In came Andy Beal to the rescue. His workshop, Social Media Monitoring, offered up some very specific tips on using [...]

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Jason Falls: Social Media Strategy, Measurement and ROI

On April 8, 2010, in Events, Social Media, by Brett

This is one of many installments in my Optimization Summit recap, which took place March 23 -24, 2010, in Dallas, Texas. After starting the conference off with making sure I was clear on the makings of a movement, I moved into a two-part, four hour workshop focused on how strategy, measurement and ROI all come [...]

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Geno Church on Movements

On March 28, 2010, in Events, Social Media, by Brett

This is part of my extensive recap of the Optmization Summit in Dallas on March 23-24, 2010. There were so many good workshops at OptSum happening concurrently that I almost felt I needed to apologize to some of the speakers for not making their seminars, only because I couldn’t bear the thought of missing another [...]

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Optimization Summit in Dallas – a Recap

On March 25, 2010, in Events, Social Media, by Brett

My brain hurts. I spent the past two days sitting at the feet of several social media studs and stallions, and my cerebellum is literally throbbing. And it somehow all happened at a conference targeted for property managers, of all things. Multifamily Pro hosted a truly all-star event in Dallas this week known as Optimization [...]

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5 Social Media Events Coming to Dallas in March and April

On February 23, 2010, in Events, by Brett

Looking for social media events in DFW in Spring 2010? There are a lot to choose from.

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SMC Dallas and Chris Brogan: a Night of Great Disappointments

On January 23, 2010, in Events, by Brett

Chris Brogan was featured as a recent Social Media Club Event in Dallas. These are 5 takeaways from the evening for me.

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