Have you ever seen an uglier pair of feet?
This past Sunday, I did something really cool. I walked in high heels down a busy MacArthur Blvd. in Irving, Texas, for all the world to see. It was an enlightening experience.
I was joined by about 50 other guys, too. Why did we do it? It was part of an event my church’s men’s group put together called “Walk a Mile in Her Shoes.” The premise was to build awareness of the amazingly huge issue of sex trafficking in America, especially timely since the Super Bowl is in town. You can watch video and learn more about it here at Irving Bible Church’s website
You’ve heard me rave about Optimization Summit before. It’s undoubtedly the best conference I’ve been to on web marketing. Put on by MultiFamily Pro, the organizers somehow find a way to bring together some of the biggest names in social media and marketing today for a two-day collection of two-hour workshops that leave your brain waving a white flag and your idea cup overflowing.
After foaming at the mouth over my first OptSum experience in March 2010, I was extremely eager to get September’s Round 2 under my belt. Not only did I know I was about to experience Dallas’ best kept marketing secret, but I was also privileged enough to present at this installment (check out my How I Stopped Hating Twitter presentation now).
I’ll spare you the gratuitous summaries and dig right into the details. The only hat tip I’ll throw out there is to Christopher S. Penn. I didn’t catch his workshop this time around (only because I caught him last time – here are his slides), but I must say the highlight of the event for me was just hanging with him at the TweetUp on Wednesday night, and then unexpectedly having him sit in on my Twitter presentation and filling in the many gaps. Having listened to his podcast religiously for at least the last 18 months, it was a surreal honor to get to pick his brain in person. Thanks, Chris.
Without further adieu, here are the highlights of the workshops I did attend
If we happened to meet at Optimization Summit, thanks for checking this out. I love OptSum – great stuff.
Anyway, if this is your first time here, here are some helpful links:
My “How I Stopped Hating Twitter” presentation.
Some of my “good stuff” on marketing.
My Move the Box presentation, which I first gave at Ignite Dallas in March 2010.
So here’s the deal:
Optimization Summit is next week (Sept. 16-17) in Dallas, and I’ve got three complimentary tickets I need to give away that the good folks putting on the event have bestowed upon me.
If you think you’re the best choice for one of these tickets, I just need you to tell me why in the comments. The only catch if you get them is you need to tweet and blog about it either during or after the event. Pretty easy, huh?
If you’ve read my recaps of the previous Optimization Summit, you know I absolutely love it. It’s a great marketing conference. This one features Brian Solis, Christopher S. Penn, Jason Falls, Mack Collier, Jay Ehret, Geno Church and many, MANY other marketing luminaries.
OK, I confess: I’m way behind on getting these updates live on the site. Sorry, but that’s just how it goes. Regardless, here’s the next installment of my Optimization Summit 2010 recap. As stacked as the lineup was as Optimization Summit, I was still contemplating my own attendance until I heard that Christopher S. Penn [...]



