Christopher S. Penn at OptSum: Email Marketing and Customer Retention
OK, I confess: I’m way behind on getting these updates live on the site. Sorry, but that’s just how it goes. Regardless, here’s the next installment of my Optimization Summit 2010 recap. As stacked as the lineup was as Optimization Summit, I was still contemplating my own attendance until I heard that Christopher S. Penn [...]
Andy Beal on Social Media Monitoring Tools
This is yet another installment of my Optimization Summit recap. After about six hours of high-level strategic thinking focused on the use of social media, I was ready for some real workshop-style nuts and bolts. In came Andy Beal to the rescue. His workshop, Social Media Monitoring, offered up some very specific tips on using [...]
Jason Falls: Social Media Strategy, Measurement and ROI
This is one of many installments in my Optimization Summit recap, which took place March 23 -24, 2010, in Dallas, Texas. After starting the conference off with making sure I was clear on the makings of a movement, I moved into a two-part, four hour workshop focused on how strategy, measurement and ROI all come [...]
Geno Church on Movements
This is part of my extensive recap of the Optmization Summit in Dallas on March 23-24, 2010. There were so many good workshops at OptSum happening concurrently that I almost felt I needed to apologize to some of the speakers for not making their seminars, only because I couldn’t bear the thought of missing another [...]
Optimization Summit in Dallas – a Recap
My brain hurts. I spent the past two days sitting at the feet of several social media studs and stallions, and my cerebellum is literally throbbing. And it somehow all happened at a conference targeted for property managers, of all things. Multifamily Pro hosted a truly all-star event in Dallas this week known as Optimization [...]



