Green Marketing: A Better Tie-Breaker than a Game-Changer

On January 28, 2009, in Differentiation, by Brett Duncan

Everywhere we look, we’re seeing green.  No, not money, or grass. “Green” as in natural, organic, wholesome, recyclable. It’s all over the place.  And like any other trend, marketing gurus from coast to coast are jumping all over it, even introducing “green marketing” to our vocabulary.  Green is being pushed as a benefit. A feature. [...]

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Polarizing

On September 30, 2008, in Differentiation, by Brett Duncan

Sarah Palin is polarizing.  When you’re polarizing, you have the ability and power to ignite both glee and rage in different groups of people. While the reactions may not be favorable, there is still always a reaction.  This is what Sarah Palin is doing for the Republican party and the McCain ticket. Is she under-qualified? [...]

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