Brand New has a concise listing of The Dirty Dozen, the 12 basic types of advertising. Pretty good resource. When you read through something like this, it’s easy to think that it’s all common sense, something you already know. So you move on. I challenge you to read it in terms of your company, or [...]
Some nice links I ran across over the weekend. In no particular order, of course: Will work for tattoos: The Happs has a nice set of links here, including an interesting read on tattoos and your job hunt. I wonder if it would help your chances to tattoo your potential boss’s name? Lost producer making [...]
This is what happens when well-meaning designers go bad. Real bad. Thanks to Gary for his interesting take (which is far too forgiving), and for pointing the way to Seth’s post on it, which is a bit more on-point, I think. This is a logo, believe it or not. Probably the worst one I’ve ever [...]
A friend was telling me last night that he and his partner were trying to shift the focus of their company from being just a web design firm into more of an overall internet marketing firm. Two things struck me when he said this which I’ve never really thought of before. “Internet Marketing” and all [...]
Creative departments and agencies often won’t get it. In fact, you should assume they won’t. They’re wired to think abstractly, on the edge. And that’s why you hired them – to a point. Sometimes the creative team can bully you into a certain design, certain copy, certain concept. They know what’s hip, what’s cutting edge [...]
