Got problems with bad clients? The Freelance Switch has a list of 5 tell-tale signs of those time-suckers that offers quite a bit of insight. Try this: read this post as if YOU might be the bad client. Chances are, esp. as a marketer, that you often request the services of freelancers and third parties [...]
The way you feel about your customers says a lot about how you feel about your current niche. Simplicity Rules says it much better than I can here. It’s easy to think your clients don’t know what’s hip, what’s acceptable, what’s “real” design, what’s “real” marketing. It’s easy to think down on them for not [...]
I was browsing grocery store websites, and I was shocked by the differences between the Kroger website and the Albertson’s website. One of these looks a lot more professional than the other. The other looks like a college kid threw it together, and some marketing guy said “let’s throw as many resources on the home [...]
Interesting links from my browsing this weekend: Viruses in web ads? Say it ain’t so, Joe. Magnosticism points out that now you’ve got to think twice before you click on that sponsored banner on the side of your favorite website. What does this do for pay per click advertising (an already diminishing advertising tactic)? Life [...]
Brand New has a concise listing of The Dirty Dozen, the 12 basic types of advertising. Pretty good resource. When you read through something like this, it’s easy to think that it’s all common sense, something you already know. So you move on. I challenge you to read it in terms of your company, or [...]



