What the NFL Network and the iPhone Have in Common

On December 6, 2007, in Business, Customer Service, Marketing, Strategy, by Brett

The NFL Network and Apple both have one thing in common: they’re screwing their potential customers. For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly [...]

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If You Can Think It . . . .

On October 12, 2007, in Business, Customer Service, Marketing, by Brett

  Years ago, when I worked at AdvoCare, Donna Cash made a statement that has stuck with me ever since. Donna was certainly no computer whiz, but she had an attitude about what computers could do that should drive every business model. “If you can think it, a computer can do it.” Simple (many programmers [...]

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Love Thy Customer

On September 18, 2007, in Business, Consulting, Customer Service, Design, Marketing, by Brett

The way you feel about your customers says a lot about how you feel about your current niche. Simplicity Rules says it much better than I can here. It’s easy to think your clients don’t know what’s hip, what’s acceptable, what’s “real” design, what’s “real” marketing. It’s easy to think down on them for not [...]

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Sales Tactics I Don’t Understand

On August 5, 2007, in Business, Customer Service, Marketing, Sales, by Brett

Who ever started the lie that these sales tactics work? Why do used car salesmen think they have to yell at me in a dumb hick voice and tell me that “they don’t care how I git there, just git there.” Why do furniture store salesmen lurk in the interior ‘circle’ of the store while [...]

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Sales Tactics I Don’t Understand

On August 5, 2007, in Business, Customer Service, Marketing, Sales, by Brett

Who ever started the lie that these sales tactics work? Why do used car salesmen think they have to yell at me in a dumb hick voice and tell me that “they don’t care how I git there, just git there.” Why do furniture store salesmen lurk in the interior ‘circle’ of the store while [...]

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Happy Birthday to Southwest

On April 27, 2007, in Blogging, Customer Service, Marketing, Strategy, by Brett

Southwest Airlines is celebrating its one-year anniversary as members of the blogosphere. Their corporate blog Nuts About Southwest has pretty much set the standard for corporate blogging (much like everything else Southwest does for customer service). A few very interesting quotes and observations: “Blogging works for us because, as a Company, we know we have [...]

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How Not to Run a Business

On April 3, 2007, in Business, Customer Service, Marketing, by Brett

 Here’s an update to this post!  Finding a good gym is hard to find. Where I live (Valley Ranch, Texas), it used to never be hard to find. The Ranch Health Club has, for years, been the only gym in town. And it wasn’t just any gym. It backs up to the Cowboys practice facility. [...]

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What Are You Really Buying?

On March 22, 2007, in Business, Copywriting, Customer Service, Marketing, Sales, Web Marketing, by Brett

My neighbor two doors down runs a landscaping service. He does a really good job, and he makes you pay for it, too. So while I appreciate the work he has done on my yard up this point, I did have one major problem with it: He charges me $21 every time he mows my [...]

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Here’s Feedback on Feedback

On March 14, 2007, in Business, Communication, Customer Service, Life, Marketing, by Brett

We often hear business gurus singing the praises of receiving feedback. How it leads to the best ideas. How it fosters the most profitable customer relations. How it makes for the best office environment. I don’t deny any of that. But . . . What’s not talked about enough is how to receive feedback, and [...]

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Here’s Feedback on Feedback

On March 14, 2007, in Business, Communication, Customer Service, Life, Marketing, by Brett

We often hear business gurus singing the praises of receiving feedback. How it leads to the best ideas. How it fosters the most profitable customer relations. How it makes for the best office environment. I don’t deny any of that. But . . . What’s not talked about enough is how to receive feedback, and [...]

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