“Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.”
– Nile Rodgers
My take: First, I think it’s awesome I get to use a Nile Rodgers quote and apply it to marketing. The guy is a studio guitar legend.
As Nile describes it above, think of all the hits and stars that have been made simply because a program director at a radio station simply decides to play the song every hour on the hour. Britney Spears, anyone? Think of all the songs you think are great simply because you’ve heard them enough to convince you that they are.
The repetition convinces us the song is valid. It’s popular, and therefore we should like it. We start learning the lyrics, and then can’t help but sing along. All positive experiences.
And all impossible without repetition.
When things aren’t working the way you think they should, the easy thing to do is start fixing everything that’s wrong with your channels of communication.
The website sucks; fix it.
We aren’t tweeting enough; fix it.
Our slick isn’t slick enough; fix it.
My bet is your issue has more to do with what you’re communicating, regardless of the channel you’re using.
Because another banner or pop-up window won’t do the trick.
Product launches too often resemble firehoses. Good marketing communications more resembles dripping faucets.
In marketing communication, telling someone why as well as what can make a big difference. Getting customer buy-in to your marketing communication usually relies on them knowing the reasons to do something.
How are messages received and communicated? A theory, formula for better marketing communication.
After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it: When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role. Post Footer automatically generated by Add Post Footer Plugin for [...]
Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]
I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]
