Because another banner or pop-up window won’t do the trick.
Product launches too often resemble firehoses. Good marketing communications more resembles dripping faucets.
In marketing communication, telling someone why as well as what can make a big difference. Getting customer buy-in to your marketing communication usually relies on them knowing the reasons to do something.
How are messages received and communicated? A theory, formula for better marketing communication.
After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it: When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role.
Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. [youtube=http://www.youtube.com/watch?v=5yU8R42AL0U] When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any [...]
I stumbled across this New Jersey marketing company’s website as I was surfing tonight. I think it is a pretty informative site that explains the company well until I clicked on this link about PR. In case you didn’t click it, it just says “coming soon.” Every other menu item contains a full description on [...]
Neil tells a story of miscommunication on Brass Rings that got me thinking. Communication is a funny thing. There are times that I have a very clear, succinct idea in my mind, and I express it by rambling and spouting thoughts mid-sentence and all kinds of incoherent nonsense. And I normally get nothing but smiles [...]
Say “sorry,” that is. Magnosticism points out how Tweeter is handling their most recent bad news. I love it. Sometimes saying, “sorry – we’ve screwed up” is the best marketing action you can take. Good luck to Tweeter.
As cliche as it is, business and life constantly celebrate those who “think outside the box.” The ones who dare, who risk, who innovate, who challenge, who take a chance. The ones that buck the status quo. And they should be celebrated. Everything starts with an idea, and those that think outside the box are [...]
