Spike Jones clarifies an often timidly believed principle in marketing: to get someone to want what you’ve got, it helps to make them think they might not get it. It creates a sense of urgency. In his post, Spike has this to say about barriers of entry: Barriers bring with them a sense of exclusivity. [...]
There seems to be a disturbing trend in today’s workforce. Too many supervisors are asking their employees to write their own job description. This is stupid, and speaks volumes about the management (basically, that it sucks). A job description should be written to fill a need of the business. It’s purpose is not to communicate [...]
Yes, I watch The Bachelor. That’s not the point here . . . The point is that every single teaser before the last segment of The Bachelor is concluded with, “Coming up, the most dramatic rose ceremony yet.” This has been going on for about six years. It rarely lives up to the billing, and [...]
I haven’t written a post in almost a week, which is fairly rare for me. The fact is, I haven’t really had anything worth saying, or an urge to say it. I’ve got nothing to bring to the table. And for once, I think it’s better to say nothing than to say anything. I am [...]
Jason Tanz wrote an excellent column in this month’s Wired magazine summarizing the great job the Ron Paul campaign is doing leveraging social media to raise money, and, more important, votes. In his words . . . ., All that buzz might be easy to dismiss but for the fact that Paul — unlike most [...]
Just because something is easy to measure doesn’t make it the most important thing to measure. Both Ron and Fleet Street PR have interesting rants on the overreaction to views of viral video campaigns, questioning if the views really mean that much. And if they don’t, what does? Here’s my take: Views mean something only [...]
It’s amazing how well stories and analogies teach us. Maybe that’s why Jesus often spoke in parables. This gem of a post on Start Up Blog relates growing vegetables to growing a business. The similarities are astounding. A few morsels: The market is a competitive one. We’ll need to fight off bugs, birds and insects, [...]
The NFL Network and Apple both have one thing in common: they’re screwing their potential customers. For the NFL Network, they’re only allowing their channel to be on the DISH Network, which most of us don’t have, and therefore most of us can’t watch this week’s Redskins/Bears game, or last week’s Cowboys/Packers game, or possibly [...]
The SmoothSpan Blog has a pretty interesting post here that seems to capture the two typical reactions to the web and all that entails in today’s business: Reaction #1 = Scrutinize and critique according to your way of doing business. Reaction #2 = Analyze it and explore it and wonder how it will affect the [...]
We all have our complaints about our jobs. This process takes too long; I’m always the last one to know anything around here; No one knows what they’re doing up there; Why do we have 3 different logoes; Management never shares their vision with us. Blah, blah, blah. Work is hard. And crazy. And it’s [...]
