Andy Sernovitz’ post at Marketing Profs Daily Fix serves a very straightforward example of all that’s right with branding and all that’s wrong with brand abuse. As Krispy Kreme announces its product line extension into the cold ice cream business, Andy points out the faults and fixes of one of the poster children of simple, [...]
Here’s a funny . . . and accurate . . . take on branding. The cartoon that’s missing: Online dating = web marketing/social media. Post Footer automatically generated by Add Post Footer Plugin for wordpress.
Alternative title = Branding: Not the Instigator of Strategy John clarifies the very conundrum my feeble mind has been wrestling with the past few days: How are branding and strategy different? The answer, in short, is they are almost synonymous. More importantly, why are some people declared as gurus in branding and others as gurus [...]
Tip o’ the hat to David for sharing this mind-shaking presentation on branding by Marty of Neutron, LLC. As David says in his post, sometimes it’s best to just get out of the way and let “the thing” speak for itself. I’ll only add that this is must-see for anyone who even slightly considers themselves [...]
If you watched the Cowboys-Packers game last night, you saw a textbook example of a a very successful group losing sight of what has made them successful. And it wasn’t the Cowboys. As the Sturminator details on this post, the Packers have made their way to the top of the NFC this year not by [...]
Great links I hit over the weekend: Look Up During Your Sermons: Thanks to Brian for his take on this ProBlogger post. Excellent way of looking at the “stick-to-it-tive-ness” needed to blog successfully. A Change In Perspective: Believe it or not, this joker actually flew up to Kansas City just for a BBQ dinner. And [...]
Call it narcissistic. Call it only-child syndrome. Call it a cheap way to get more views. But, I thought it might not be too pathetic for me to list my personal favorite posts on my blog since its inception. Ironically, they aren’t your favorite posts, according to my stats, so you probably haven’t read them [...]
Call it narcissistic. Call it only-child syndrome. Call it a cheap way to get more views. But, I thought it might not be too pathetic for me to list my personal favorite posts on my blog since its inception. Ironically, they aren’t your favorite posts, according to my stats, so you probably haven’t read them [...]
Tag clouds are pretty cool. And they’re pretty telling about whatever it is they’re describing. A tag cloud basically takes all the tags (or categories) you write about and then represents the number of posts under that tag by the size of the font. Looking at my tag cloud, it’s clearly about marketing, followed by [...]
I don’t know if the success of loyalty programs has actually increased in recent years or if there are just more companies that specialize in setting them up (and therefore keep telling you they’re successful). Either way, UberEye has yet another great observation that gloriously combines two great things in life: marketing and Seinfeld. Here’s [...]
