I met someone who is working toward professional pastry photography. Here are my observations on how selecting a specific niche is a smart thing to do.
Tiger Woods is one of the biggest brands of our generation. His recent issues are serving as a great example of what happens when good brand go bad quickly.
Brand extensions and segmenting is stupid. Too many companies use these keywords to bypass making decisions, and it never works. Don’t use segmenting and brand extensions as a crutch.
Rebranding doesn’t work, as shown in these examples of Yankee pinstripes and stop signs. When you rebrand, you throw away everything you’ve invested in your current brand.
Expertise requires focus and dedication. This story about a washer and dryer service expert in Irving, Texas illustrates the power and commitment of expertise and how it applies to small business experts.
The essence of marketing is to stain brains. Michael Irvin, Dallas Cowboy, used the term “stain the brain” on his radio show, and it seems to define branding and marketing very succinctly.
Describe your business in three words as advised by Scott Ginsberg and Phil Bernstein. Brett Duncan is a Dallas/Fort Worth/DFW Marketing specialist and expert, especially for local services and small businesses.
You have no idea what branding is.
I don’t know, either.
I don’t know that anyone does, actually. At least definitively.
I think “brand” is one of the most misunderstood, inconsistently defined words on the planet.
My brain has latched on to this interview by Mark Earls with Hugh MacLeod at GapingVoid, and it won’t let go. Thanks to Valeria for originally doing the latching. I’ve copied Valeria’s excerpt of Mark’s ranting below just to get you going. Here’s what I want to know as your reaction: How do you define [...]
Just posted this on VintageBrett.com, but I think there are some lessons that make it worthy of a marketing paradigm. Read my post on Obama’s victory, Charisma Always Wins. Then answer these questions: What story are you telling? How well are you telling it? How would your customers answer? Obama won not just because his [...]
