My brain has latched on to this interview by Mark Earls with Hugh MacLeod at GapingVoid, and it won’t let go. Thanks to Valeria for originally doing the latching. I’ve copied Valeria’s excerpt of Mark’s ranting below just to get you going. Here’s what I want to know as your reaction: How do you define [...]
Just posted this on VintageBrett.com, but I think there are some lessons that make it worthy of a marketing paradigm. Read my post on Obama’s victory, Charisma Always Wins. Then answer these questions: What story are you telling? How well are you telling it? How would your customers answer? Obama won not just because his [...]



