Brett’s note: One of the first blogs I read when I dipped my toe in the blogosphere’s waters was Portland’s Finest Advertising Blog by Phil Bernstein. I still read it today. Phil Bernstein was gracious enough to entertain my own curiosities a few months back, interview-style, and I wanted to share it with you in this [...]
YouTube has struck a new deal with CBS to air full episodes of various series, including old episodes of MacGyver and Beverly Hills, 90210. Why they’re going with these oldies rather than more recent series, I don’t know. But that’s not the point here. Hulu.com is forcing the industry to embrace the TV-to-web transition, while [...]
The other night, my parents visited for dinner. As the night was coming to a close, I noticed something in my house that I’d never noticed before. It was a white box on the wall, near the fireplace. My dad and I fiddled with it, until the white box fell off the wall, and the [...]
Perhaps you’ve seen this ad make a comeback in the rotation of some of your favorite shows lately: [Youtube=http://www.youtube.com/watch?v=HC5RttEUyK0] It’s a catchy commercial, but what’s special is that it originally took the screen in Spring 2005. Now, three years later, it’s made a comeback. So, what’s that tell us? Is Diet Coke lacking the creative [...]
You’ve got to read this, for a good laugh and a little perspective. Who knew that a decline in spousal abuse would lead to the new dawn of advertising (and soups). The sad thing is that the ad clearly communicates that it’s the wife’s fault that the husband is yawning at the dinner table. It’s [...]
With all the praise for social media and New Marketing being everyone’s favorite blog topic, I think it’s important to not completely bury traditional advertising (broadcast and print, namely). Advertising is not dead; however, . . . . what was once expected from advertising is dead. what was considered good advertising is dead. what was [...]
You’ve seen these commercials. The ones with the creepy looking guy who had something to do with making an artificial heart, and now he’s a an assumed expert on cholesterol. I hate these commercials. However, I’m in favor of what Pfizer is doing about them, and how they’re doing it. It seems the ads have [...]
I’ve got my own opinions on this, but I thought I would collect some of your opinions before digging into the topic myself. Knowing that a 30 sec. ad during this year’s Super Bowl cost $2.7 mil., the question on the table is . . . . Is it worth it? Post Footer automatically generated [...]
What can a 30 second TV spot accomplish? A radio spot? How about a half-page, full-color ad in a magazine? Or maybe a banner at a sports stadium? The answer: Not everything. An ad in any medium cannot completely communicate the full essence of your product or company. So stop trying to make it do [...]
Just read an article by Rory J. Thompson on advertising during online video content in BrandWeek discussing how video content is “expected to grow the fastest in 2008, according to eMarketer, New York.” Makes sense, but this quote by Kris Oser, direcotr of strategic communications at eMarketer, doesn’t: “Mainstream advertisers are more comfortable with traditional [...]
