Guess what: TV ad spending is back on the rise. And so is TV viewing. What’s that mean in a world where the web is supposed to make TV all but obsolete?
You can’t always tell what you’re going to get out of a big college bowl sponsorship. Sure, it’s cool to have your name in bright lights, and to get the great tickets that come with a sponsorship, but what does it really lead to in terms of exposure and sales?
I still don’t have a hard answer, but I do know of one added benefit that’s easy to overlook but may have the most potential of them all.
A month or two ago, I noticed a few of my friends at AdvoCare were posting screen shots of a PlayStation 3 college football game. The game would actually place the logo on the field chosen. In other words, if someone chose to play in the Independence Bowl, the AdvoCare V100 logo would appear at the 50, like you see in this picture.
The Mini Cooper Ad Campaign in Amsterdam is turning a lot of heads. Praise them for a great ad campaign, but also praise them for not sucking the life out of an edgy idea.
The new Taco Bell Drive Thru Diet is getting plenty of smirks in the blogosphere. How can this Fast Food chain make sense of being the way to lose weight?
Michael Hyatt’s advertising rate kit is a standard we should all follow. Its upfront and thorough info make advertising on his site and easy decision.
Fortune magazine has an extremely interesting article on the direct response advertising industry with interviews with Billy Mays, Anthony Sullivan and Vince Offer. In addition to a great behind-the-scenes look at the growing industry, and a he said/she said spout between competitors Offer and Mays, I took away these key points on the real heart of how these guys make things happen:
You gotta love what Denny’s is doing with their advertising.
First, if you missed it during the Super Bowl, Denny’s is offering a free Grand Slam Breakfast to anyone on Tuesday, Feb. 3. No strings. Here’s what I love about this bold move:
Reading through Bruce Horovitz‘ article in USA Today titled Marketers Face Pressure to Deliver with Super Bowl ads, I ran across a few interesting resources: The full roster of Super Bowl advertisers Marketers are spending $100k per second. Clients are scrutinizing over agencies’ work much more than ever. Last year, about 300,000 Super Bowl viewers [...]
I didn’t catch the premiere of Trust Me on TNT last night, but I did happen upon Junta42′s post on their innovative approach to advertising with the show. In a nutshell, the show centers around an ad agency. The agency is developing campaigns for actual products on the market today from companies like Unilever, General [...]
Below is part 2 of my email interview with Phil Bernstein. Be sure to check out part 1 of the interview here, and come back for the final piece of this enlightening time with Phil. Also, all apologies on not posting last week: I managed to get a little sidetracked with having a baby last [...]
