It appears as though there are faceless people making appearances in England these days (be sure to read this post and see the pictures). The latest spotting has been at Wimbledon, with some Blair-Witch-esque camera work adding an especially spooky element (see below). Ends up it’s a viral marketing campaigned managed by Lotus, the automobile [...]
After reading back through this post, I see just how horribly I communicated my point. Here’s another shot at it: When it comes to communication, marketers often default to clear, concise and compelling statements. But maybe we need to give “cool” a more influential role. Post Footer automatically generated by Add Post Footer Plugin for [...]
What if Led Zeppelin IV was called “Stairway to Heaven” instead? What if the Beatles’ White Album was actually called “Dear Prudence?” What if Alanis Morrisette’s Jagged Little Pill was called “You Oughtta Know?” And what if For Unlawful Carnal Knowledge was better known as “Right Now?” Because none of these albums would be as [...]
The other night, my parents visited for dinner. As the night was coming to a close, I noticed something in my house that I’d never noticed before. It was a white box on the wall, near the fireplace. My dad and I fiddled with it, until the white box fell off the wall, and the [...]
Who said effective design needs to be high design? Watch this video (PR Web in Plain English), and try to tell me its simplicity doesn’t actually communicate better than a slicker version they could’ve done. When you care more about the listener than you do the speaker, communication gets better. p.s. Anybody got any tips [...]
Raising your prices is never easy, and the timing always sucks. But it’s an inevitable fact in most business models, so the key is learning how to best raise prices and still keep your customer base. Our economy is giving everyone permission to raise their prices now. With gas going up, airlines charging for everything [...]
Read this article on Marketing Profs today, and thought some of you might find it resourceful. Yes, the web is opening lots of doors, but it doesn’t completely negate the effectiveness of yesteryear’s communication de jour. Try supporting your web efforts with a little hard copy mail and see what happens. Post Footer automatically generated [...]
Perhaps you’ve seen this ad make a comeback in the rotation of some of your favorite shows lately: [Youtube=http://www.youtube.com/watch?v=HC5RttEUyK0] It’s a catchy commercial, but what’s special is that it originally took the screen in Spring 2005. Now, three years later, it’s made a comeback. So, what’s that tell us? Is Diet Coke lacking the creative [...]
We’re all driven by the end goal of whatever projects we pour ourselves into. We invest so we have lots of money in 30 or so years. We write so people will read our thoughts and even comment. We play a game or sport so we can win at it. We go above and beyond [...]
Since starting my new job with NCH Corp. back in July, I’ve primarily had one major responsibility: The Skeeter Defeater Mosquito Defense Unit. I haven’t been able to fill any of you readers in on it until now, so I wanted to take the first opportunity I had to introduce you to the best mosquito [...]
