I’ve just stumbled upon EverythingCU.com, and have come across this excellent list of 27 Credit Union Social Media Don’ts. Don’t worry – every point can be applied beyond Credit Unions. Read it, apply it, and critique yourself. Whatever your first two reactions are after reading it, promise you’ll do something about it. Otherwise, it’s just [...]
Chris at the Raw Stylus opened my eyes to this bit of simple genius. Introducing the Firefox tablet – read all about it at Tech Crunch. No, you can’t get it yet. That’s what makes it even more exciting. The spark has caught on, and thanks to the openness of our new culture, anyone can [...]
Tul has launched a graphological analysis feature on their website, TUL.com. It’s worth your five minutes, I promise. I can’t think that pens are at the top of the “most fun products to market” category, but that didn’t stop TUL from having fun anyway. And it works, at least in generating a little exposure. According [...]
Often the red-headed stepchild of pay-per-click advertising, AdWord placement in Google’s content network is often frowned upon and shied away from. Not so for skincare distributor Murad. This article from Internet Retailer details how Murad was able to increase sales by 15% via ads on Google’s content network. The campaign’s success had lead Murad to [...]
OK – for those of you bored to death with my marketing pontifications, loyal readers of this blog only because of a dedicated friendship or a love of giving me a hard time via the comments, I got ya something: Introducing VintageBrett.com, my all-new blog that has absolutely nothing to do with marketing, and everything [...]
I just googled ‘news,’ expecting Google News to be the first link on the page. It wasn’t. CNN.com takes the cake. What does that tell ya about Google? Mixed reaction?
Here’s an educational rant at Search Engine Land that provides a little food for thought. Are you guilty? To me, this line sums up the real point: “The problem with this, of course, is that any time you do anything just for SEO purposes, you’ll almost always do it wrong.” SEO is powerful, but providing [...]
Bill has posted his Luther-esque thesis on the doors of the blogosphere with this post on 26 reasons why I love marketing. My three favorites: The best people I know are marketers I understand the phrase “Having a Purple Cow who Zags in a Blue Ocean” It’s better then being beat with a bag of [...]
I’m a little behind on sharing some great reading, but here are some highlights from the past couple months. Finding an extra 15 hours in your week. Seems the Marketing Minute posted all the great marketing blogs out there, and the next question became “How in the world do I find time to keep up [...]
I was at Pei Wei the other night, picking up a much needed and specifically requested order of Spring Rolls for my pregnant wife. I walked in, placed my order, and expected to wait 5-10 minutes. As the checkout procedure comes to a close, the clerk grabs a to-go cup and asks, “Would you like [...]
