Author Archives for Brett
Failing is not Failure
I was reading through Os Hillman’s TGIF: Daily Workplace Inspiration,
an excellent devotional for businessmen, and came across this quote in his January 5 article:
We need to understand that failing does not make us failures. It makes us experienced. It makes us more prepared to be useful in God’s Kingdom - if we have learned from [...]
Hyundai is Embracing the Recession
Hyundai has launched its “Hyundai Assurance Program,” the nation’s first auto return policy.
I really like this.
In these times of bailouts and stimulus packages and tight budgets, Hyundai is embracing the challenges with an idea that really hits home while competitors are wimpering along the sidelines. As the Big 3 make real asses of themselves, and [...]
My Favorite Posts of 2008
I am most definitely stealing this idea from John Moore at Brand Autopsy. It’s too good and simple not to.
Looking back on 2008, here are the posts and conversations I found most intriguing. Enjoy:
“Don’t Drink Piss”: This wisdom has become all the more relevant since January 2008.
What Starbucks Should Be Doing Today: the Coffee Kings [...]
Baby Lesson: Downtime
As you’ve either experienced or heard, this whole baby-raising thing is often coupled with a severe change in your sleeping habits. You’re up at odd hours of the night, sleeping at every chance you can, even if it is 7 p.m. at night. As you yearn for just a little shut-eye, you do ANYTHING to [...]
Kotler on Authentic Marketing
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read them all here.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that [...]
You’re Disgusting
In the spirit of the clean slates, resolutions and Auld Lang Syne’s of the New Year’s Eve, here’s my bit of advice for you:
Go disgust yourself.
Really. Take a good look in the mirror and realize just how disgusting you are. It’ll do a lot more for you in 2009 than vowing to lower your caffeine [...]
The “Ear Rental Business” - an interview with Phil Bernstein, part 3
Here is the third and final installment of my interview with Phil Bernstein, Portland’s Finest Media Rep. Be sure to read the entire interview here.
Brett Duncan: I’ve been told that talk radio is usually better for advertising, simply because listeners are more used to just hearing people talk, so they’re less likely to change the channel [...]
Baby Lessons: Tweaking
So, as of December 6, 2008, I am a daddy. My son, Mason Merrick Duncan, was born at 3:43 pm on that day, and things have been a ‘changin’ ever since. And it’s been great.
Predictably, the blogging marketer in me can’t help but harvest some timeless lessons learned in caring for this new human that [...]
7 Pieces of Quick Blogging Advice by Andy Sernovitz
Andy Sernovitz has just machine-gunned out these great nuggets of blogging principles. Read them all; it’s mandatory.
On comments
On writing style
On focus
More on comments
On workload and editing
On blogging tools
On design and layout
Constraining Yourself
Mark has posted an excellent article on enhancing creativity by increasing your limitations. In essence, he explains that the blank page approach to creativity and innovation usually isn’t the most productive way to capitalize on our creative juices. Rather, limit yourself in certain areas and see what happens.
I completely agree with his belief, and think [...]


