Branding: it’s such a basic part of marketing, and yet it’s such an enigma. An allusive (illusive?) concept that most of us allow to remain in the clouds of theory rather than the rigors of practicality. I know I’ve struggled with it over the years, as you can see in the posts below.
- The Best Branding Presentation I’ve Ever Seen
It all starts here. This presentation by Marty Neumeier is really everything and the only thing you need to know about what real branding really is.
- Rebranding Doesn’t Work
“Rebranding is almost never the answer. Brand amplification and clarification is normally what companies should be doing.”
- Segmenting is Stupid
“Segmenting makes perfect sense when it comes to your customer list. It doesn’t make sense when it comes to your brand.”
- Stain Your Brain
“Isn’t that what we’re all trying to do as marketers? Isn’t that the best definition of branding, succinctly speaking? “
- Branding is “the Difference”
“I think “brand” is one of the most misunderstood, inconsistently defined words on the planet.”
- Branding: a Product of Strategy
“How are branding and strategy different? The answer, in short, is they are almost synonymous.”
- Feeding Your Elevator Pitch with an Onliness Statement
We’re book-ending this list with Marty Neumeier. Yet another profound grasp on branding.
How about you? What is the key to your own understanding of branding? How do you most easily, most effectively define it?
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This article was originally posted at http://www.marketinginprogress.com.
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