Facebook Marketing Best Practices

On June 15, 2013, in Social Media, by Brett Duncan

Do you like likes?

Facebook started out as a means for college students to keep in contact with each other. A quick look at Facebook today shows how far it has moved (strayed?) from its original purpose. Now everyone and their grandmother, and their grandmother’s pets for that matter, are on Facebook. With all those eyes glued to the site, the clever entrepreneur must ask: “How do I take advantage of this?”

Check out these marketing practices for Facebook.

  1. Keep it Real.
    The rest of the tips need to be done with this one in mind, which is why it;s being mentioned first. As a business using Facebook to increase visibility, it is incumbent upon you to make sure you or someone in your business actively monitors the page and updates it often, say, at least once a week, preferably more. Otherwise, you run the risk of ending up on a ripoff report. Visitors need to know that there are real people running the page, and that it’s not just one huge exercise in spam. If you don’t keep it real, people will steer clear.
  2. Like Us On Facebook!
    Yes, this phrase is everywhere now, to the point where it’s an eye-rolling cliche. And yet still, there’s something to it, which is why it’s referenced so much. Link your business’ website to Facebook (and vice versa) and help strengthen your customer base by creating an easy link between your site and Facebook, which will help in creating one community. If you have a brick and mortar business, make sure people know you’re on Facebook. That may sound like a no-brainer, but it’s amazing how many businesses forget to mention that they have a Facebook presence.
  3. One Big Happy Family.
    Speaking of communities, you can help nurture that community by engaging in dialogue with your customers. When people post praise for your products and services, go out of your way to respond. Create a status that invites people to respond; perhaps a question about what they’d like to see in terms of product. Put together a poll, either for fun or with an eye towards finding out what your customers want.
  4. Tell All Your Friends!
    Word of mouth has proven time and again to be the most effective way of advertising. Come up with a promotion or contest that rewards people for telling others about your business.
  5. Exclusivity.
    Everyone likes being part of the “crowd.” Create an exclusive group page where people can join in order to gain access to special deals, advance news on promotions and releases, and exclusive opportunity to enter contests. Granted, that takes a little extra work, but giving people the chance to be special and separate from the general crowd can pay off handsomely.
  6. Give People A Peek.
    Cliches have been mentioned once before, so here’s another one; a picture is worth a thousand words. Make sure your Facebook page makes use of the photos section. Let people get an eyeful of what it is you’re selling. If you and your staff are feeling exceptionally brave, put up photos of your workplace. If you have videos, so much the better.

While there are certainly more strategies and tactics, this half-dozen is a good place to start, and is not too labor-intensive. Once Facebook users start seeing your page as simply another trusted friendly face and not just as some business wanting access to their credit cards, they become more receptive to your business message.

Byline: John Terra has been freelancing since 1985. Like the rest of the civilized world, he’s on Facebook too!

Photo credit: Photos.com

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