A large email service provider recently found that almost 20% of the emails they sent were viewed on mobile. As mobile internet use grows and grows, you may be thinking about doing a mobile version of your emails. That seems like a good idea, but then you realize that you’re going to need to make your messages look good on iPhone and Android devices. And what about Blackberries? And then you start to think about tablets. Suddenly, things have become very complicated.

Thankfully, a new approach can help save you from these headaches: responsive design. A responsive email uses one base of code that displays differently on different-sized screens. This magic is enabled by a new feature of CSS3 called “media queries”. Media queries check the screen size and modify the styling code appropriately. So, on a larger screen, you might have a three-column layout; on a slightly smaller screen, like a tablet, a two-column layout; and on a phone, a one-column layout. You might have an image on a large screen, which becomes smaller on a medium screen, and disappears on phone. If you want an example of a responsive site, go to www.impactdialing.com on your computer; then, slowly resize the screen by clicking and dragging the lower right corner, and watch how the site changes as your browser window gets narrower and narrower.

Ready to jump into the world of responsive email design? htmlemailboilerplate.com is a great place to get started – it contains all of the basic code needed to build a responsive email template. If you’re looking for a responsive designer, mediaqueri.es showcases responsively-designed sites and is a good starting point to find someone who can help design your email templates (or your website, for that matter!).

Michael Kaiser-Nyman is the CEO and founder of Impact Dialing, an easy to use hosted predictive dialer for small businesses, call centers, and political campaigns.

Related Articles:

    ————–

    Subscribe now to MarketingInProgress.com by email or RSS feed.

    You’ll automatically be notified whenever something new is posted.

    ———-

    This article was originally posted at http://www.marketinginprogress.com.

    Post Footer automatically generated by Add Post Footer Plugin for wordpress.

    Share
    Tagged with:  

    106 Responses to “How to Incorporate Responsive Design for Email Marketing”

    1. This guide is intended to show you things that have to be considered as
      patterns and options for permanent success. Taking problems to social media can also be a way of finding supporters; on a hard day, just a quick message can be
      very uplifting. Everyone knows how to lose weight
      fast – But what will work for you.

    2. Unquestionably believe that which you said. Your favorite reason seemed to be on the
      net the easiest thing to be aware of. I saay to you,
      I certainly get irked while people consider worries that they just don’t know
      about. You manhaged to hit the nail upon the top
      and defined out the whole thing without having side-effects , people cann tazke a signal.
      Will likely be back to get more. Thanks

    3. Make nno mistake — the Jawbone UP3 is a good-trying
      health band that is snug to put on and offers wonderful battery life.

    4. The greatest mistake you could make as a dog owner is not training your dog.
      Its never to late to train any breed but its generally the
      owners ignorance or acceptance to this which
      is usually the problem. 120 and includes 40 hours of training as well as three days of
      supervised field experience. Many dogs, especially fearful or dominant
      dogs do not like this position. Now that you’ve
      expanded your knowledge form strategies and goals in your dog training efforts, if you aren’t meeting your goals, then try switching things up until you find
      a strategy that works for you.

    5. If security spots a player counting cards than they will ban him
      from entering the casino again, in most of the cases.
      There is also absolutely zero risk of your personal belongings going missing or getting stolen as
      it is only you, the computer and the game you have to deal with.
      The point is that edges exist in sports betting that do not exist at
      the craps table.

    6. Extra Creative ‘ available for teen Sims and older.
      Choose a shake that is high in protein and low in sugar.

      Do not be only into diets that can make you lose weight because these diets will not do so much.

    Leave a Reply

    5YHJVB1987PH