A large email service provider recently found that almost 20% of the emails they sent were viewed on mobile. As mobile internet use grows and grows, you may be thinking about doing a mobile version of your emails. That seems like a good idea, but then you realize that you’re going to need to make your messages look good on iPhone and Android devices. And what about Blackberries? And then you start to think about tablets. Suddenly, things have become very complicated.

Thankfully, a new approach can help save you from these headaches: responsive design. A responsive email uses one base of code that displays differently on different-sized screens. This magic is enabled by a new feature of CSS3 called “media queries”. Media queries check the screen size and modify the styling code appropriately. So, on a larger screen, you might have a three-column layout; on a slightly smaller screen, like a tablet, a two-column layout; and on a phone, a one-column layout. You might have an image on a large screen, which becomes smaller on a medium screen, and disappears on phone. If you want an example of a responsive site, go to www.impactdialing.com on your computer; then, slowly resize the screen by clicking and dragging the lower right corner, and watch how the site changes as your browser window gets narrower and narrower.

Ready to jump into the world of responsive email design? htmlemailboilerplate.com is a great place to get started – it contains all of the basic code needed to build a responsive email template. If you’re looking for a responsive designer, mediaqueri.es showcases responsively-designed sites and is a good starting point to find someone who can help design your email templates (or your website, for that matter!).

Michael Kaiser-Nyman is the CEO and founder of Impact Dialing, an easy to use hosted predictive dialer for small businesses, call centers, and political campaigns.

Related Articles:


    Subscribe now to MarketingInProgress.com by email or RSS feed.

    You’ll automatically be notified whenever something new is posted.


    This article was originally posted at http://www.marketinginprogress.com.

    Post Footer automatically generated by Add Post Footer Plugin for wordpress.

    Tagged with:  

    35 Responses to “How to Incorporate Responsive Design for Email Marketing”

    1. [...] Cuando se estudia el diseño web de la página que queremos lanzar para móviles es posible adaptar las dimensiones a los diferentes dimensiones que ofrecen los terminales, sin embargo el correo electrónico no ofrece esta posibilidad de adaptabilidad. Por lo que la única solución para una campaña de email amigable es decantarnos por la responsive web. [...]

    2. lasertest says:

      Excellent post. I was checking constantly this blog and I am inspired!

      Extremely useful information specifically the final part :
      ) I take care of such information much. I was looking for this certain info
      for a long time. Thank you and best of luck.

    3. Our on-line generator works for both platform iOS or Android.

    4. The CD represents both of Hinds side projects, West End Motel and Fiend Without
      A Face. Or have the living been infected with a super-virus that turns them
      into brain-hungry automatons. Emergency management officials specifically discussed the success of the Centers for Disease
      Control’s zombie preparedness campaign.

    5. Paris is often featured in vampire fiction, since the City of Light
      can also become a macabre City of Darkness.

    6. I delight in the knowledge on your website.


    7. I must thank you for the efforts you have put in writing this
      website. I really hope to check out the same high-grade blog
      posts from you in the future as well. In fact, your creative writing abilities
      has encouraged me to get my very own blog now ;)

    8. When your family plans to get a new cat, it’s just like agreeing to
      have a new family member. In case you can not solve the problem
      yourself, you should consult a vet or a cat behaviorist.
      I think it helps so much for them to stay limber and might keep them from getting arthritic as they age.

    9. Amazing blog! Do you have any helpful hints for aspiring writers?
      I’m planning to start my own website soon but I’m a little lost on everything.

      Would you suggest starting with a free platform like
      Wordpress or go for a paid option? There are
      so many choices out there that I’m completely overwhelmed
      .. Any suggestions? Many thanks!

    10. La otra diferencia es que el Telefrono para Subir Bajar informacion utiliza la técnica Simetrica y el
      Telecable Asimetrica siendo pero rápido.

    11. Plus it facilitates a broad array of Bluetooth controllers, for simpler play if you’ve got a mass
      of buttoned plastic.

    12. 12bet says:

      Remember that in betting, the least that you should allow to happen is to let your emotions take over your decision making.
      Have you ever wondered how sports betting “smart money” took over as the smart
      money. Browns Coach Eric Mangini still has not decided on his starting quarterback even after Brady Quinn completed 11 of 15
      passes for 128 yards, one touchdown and notched a 121.

    13. volet says:

      In this way your dog has the best of both worlds with a solar heated and warm
      dog house in the winter time and a shaded and cool dog house in the summertime.

      The hard-middle information presented here can considerably help nearly any Web advertising “novice” in obtaining
      network advertising web industry effects, and especially,
      to find plus utilize targeted web web site traffic.
      Building equity in a home and then selling it can be
      an art form.

    14. Se trata de una canción italiana que se ha traducido en distintos idiomas, convirtiéndose enn entre los temas infantiles más populares.

    15. Thankyou like all kids enjoy playing with online flash
      games and for I have grandchildren.

    16. I am really grateful to the holder of this web site who has shared this impressive piece
      of writing at here.

    17. Since the temperature inside a factory is controlled, heat, rain and other such external climatic conditions do not affect the progress of construction in any ways.
      Hence the offbeat circumstances are still to
      emerge as the flash you’re tied inside the Escambia county jail among prisoners from incompatible matrixes resembling to homicidal maniacs, mob members,
      deceivers, youth molesters, den of thieves, boosters and diverse, you need to be informed of the correctness and unwhisperable policies.
      Before building a home, it is important to have all the licenses and permits (like a building permit) in order.

    18. gestapo says:

      What is the difference between a Creative Writing major and a Creative Writing concentration?

    19. This information is priceless. When can I find ouut more?

    20. The first group BELIEVES there is no such thing as LUCK.
      If you want to win big and fast, you should not buy just 1 to 3 lines
      each time. Mega Millions winning numbers are drawn Tuesday and Friday evenings
      at 11 p. In fact you only have to match at least 2 numbers to win a free ticket, 3 numbers
      to get a small prize, 4 numbers to get a decent prize, and 5 numbers to hit gold.

    21. All because their daring English teacher took a risk and threw out an old classic to
      replace it with a more relevant and entertaining option. Advance Lottery Tickets:
      What are they and how do you get them. Even if you don’t win the jackpot, playing the Vermont lottery can be extremely fun and exciting.

      Some can even wait for 3 months to 6 months before they see this loophole and quickly play the nest game.

    22. Interestingly, in 2002 Choi et al (Proc Am Soc
      Clin Oncol) reported long-term survival information from their section I trial assessing chemotherapy with
      either normal daily radiotherapy or accelerated twice-day by day radiotherapy from
      the Most cancers and Leukemia Group B (CALGB) 8837 trial.

    23. In online slot gaming, many of them also include bonus features, which give you opportunities to double or even triple your winnings.
      People after their routine office work opt for playing online poker in the evening as a means of relaxing and having fun. There are
      several notes, visual instructions, and special trainers who can help
      anyone propel in these games of sweat and luck. Most people visit poker sites
      to de-stress, not to add more cares and burdens to their life.

    24. volets alu says:

      This process is invaluable and will not only
      help you select the best company to work with, but will
      provide you with plenty of ideas to include when it comes to building your new house.
      The following are items that can be used to build cheaper:.
      This is not an option for the amateur and if not fitted properly or if you accidentally
      fall foul of the planning laws, it could end up costing you more than if you.

    25. Currently you can find finance institutions worldwide are working appropriately to aid the clingy
      people and agencies with various forms of mortgage loan amenities.

      The children will love this mini Willy Wonka experience and you can see
      the chefs making the hundreds of Macarons in the background.

      Since I have long closed the company, in order to pursue other creative endeavors,
      I am delighted to share some of the popular recipes
      that tickled the palates of our wonderful clients.

    26. Preventing Earthquake Failure of Structural Precast Concrete Components.

      It’s also a good idea when you find a house look
      for lots of Windows in order to keep the sunshine in during the winter.

      There are a multitude of styles of conservatory from lean-to to the more common Victorian and Edwardian.

    27. Excellent site you’ve got here.. It’s hard to find high-quality writing like yours these days.
      I seriously appreciate people like you! Take care!!

    28. There is information available about building associations on the state and national level, what the value of your new home
      will be and how to finance the project. uk, provides a guiding rule: Be “true to the building” – ensure the structure keeps its essential character and form, such
      that it looks like a barn-house, not just another house.
      For domestic hot water, 40 square feet of solar thermal panels pre-heat water,
      with an electric on-demand water heater to bring the temperature up.

    29. As a result, there are members who would set a so-called
      ‘winning limit’ when they are getting favorable results.
      Collect them this weekend and snag yourself some truly magnificent wizard-wear.

      Quagliarella’s cutting on FIFA 16 is his best aspect by far and he is let down by his 73 clip and 71 dribbling abilities but if you
      administer to acquisition the 32-year-old in the box, again you’re
      award the aback of the net.

    30. Olivia Culpo is a very beautiful woman who has won multiple beauty pageants.

      Here you can click on Post Options at the end of the post you create,
      where you can manually enter the published date for any set date that you want.
      Finally, remember that Cambodian women are very close to their family members so if you wish to impress her, make sure you meet her family and friends and create afavorable impression on them.

    31. Maximilian says:

      Just get a 1 gallon jug or a water bottle and obtain sipping.
      Swimming, walking, aerobics, and dancing are only a few activities that will help the body produce endorphins.
      Or otherwise those that are simple to cook.

    32. AlphaBay Market increased to the top in charm right after Agora Market closed it’s doorways
      as a result off unidentified factors.

    33. imvu hack says:

      if your promoting a diet product typ in something like “i need to lose weight”.
      You could even create a sense in compliance with
      Adsense ads you think will work and put it up. Well, I am part of a community with over 300k people just like
      you and me.

    34. No. She’s currently enrolled in Engineering at University, so she is far from.

    Leave a Reply