Numbers with dollar signs are our favorite measuring sticks. There’s no denying that making money is hands down the most prominent measurable seen today. But I’m convinced many people measure profits and sales not solely because that’s all they care about, but because it’s the easiest way for them to measure success. With so many people concerned with it and keeping an eye on it, it becomes a great scoreboard.
But what if money isn’t the most important thing you should be measuring? Hang with me: I’m not about to get all sappy and anti-capitalism on you. I’m actually offering a simple paradigm shift that should possibly preface the involvement of the accounting department.
What if your business isn’t ready to make money yet?
Currency doesn’t have to be currency. What you value most in terms of what you receive in exchange for whatever value you offer oftentimes isn’t money. Especially for us blog-hyper, social media-loving new media marketers.
For example, most bloggers can’t justify “money” as their primary currency. We simply can’t generate enough of it, and it becomes a depressing thermometer of our blogging success.
But maybe you’re looking at the wrong thermometer.
Maybe your currency as a blogger is visits to your site. Or subscriptions. Or comments. In other words, what do your readers give you that you truly value and want in exchange for the blog posts you’re giving them?
This should be your currency.
You can apply this to any medium, really. And it’s important to remember your currency now doesn’t have to be your currency later.
This type of thinking also allows you to not have it all figured out right now. Sure, you know you wanna make money online someday. But it’s not feasible right now. Just change your currency. By building your list now, increasing subscriptions now, getting inbound links now, you give yourself a shot of offering this crowd something that has a pricetag later.
So Here’s My New Currency
I find myself in this boat at the moment. Too many podcasts and webinars are swimming in my head. All good info, but I realized this week that I’ve convinced myself I gotta get all this stuff in place before I can take the next step with this site.
For right now, my currency is my list. That’s what matters to me: connecting and keeping in touch with folks who, for whatever reason, like something that I’m doing here.
So, if you’re in a giving mood, I’d love for you to donate to my newfound currency. Subscribe to the blog and join the email list if it fancies you. The email will be having some major updates in the coming weeks, so I’d love your feedback as we go.
What is your currency right now? What makes the most sense for what you’re doing?
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This article was originally posted at http://www.marketinginprogress.com.
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