So the world is abuzz with all this iPhone 4 talk. Count me in as one of the brainwashed. I can’t wait to get my hands on one. I’m eager to find out when I can upgrade by iPhone 3G. I’m reading articles that I may already be eligible. So I go to AT&T to login to my account, and I’m greeted with this party pooper:
Seriously? On the day the phone is announced?
If you’re in business, the holy land is to get people to act impulsive and spontaneously when it comes to your brand. I was ready to do something crazy tonight to get this dang phone. I was about to pledge my allegiance to At&T for another two years. I was ready to throw caution to the wind and let the good times roll.
Instead, AT&T would rather schedule maintenance.
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To be fair, you can’t order for a little more than a week from now.
Harris – OK, good “fair” addition. However, my point still holds true. An impulse was denied. On a day like June 7, impulses should be welcomed with open arms.
Focusing on “their” needs for the day, instead of their potential customers. Interesting launch tactic…kill the buzz!
“Gee, today is the annual parade down Main St, and hundreds of our customers will be crowding the area. Let’s re-paint the store…”