David Ogilvy, Advertising Legend
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
id-ogilvy-with-pipe.jpg "david-ogilvy-with-pipe")
My take: It’s hard to do regular quotes on marketing and for every one of them not to be David Ogilvy.
I think this has less to do with lying and more to do with not telling the complete truth. I don’t want my wife to not know that her shampoo might make her hair fall out. I don’t want to not know that my son’s crib has a faulty connection. I don’t want to not know what you already know but have chosen not to tell me.
It’s tempting to keep the ugly truths hidden. You could even say it’s your customers’ responsibility to figure out all the facts.
But all it takes is for me to find out one thing about your product that I don’t like and that I think you should have made clearer upfront, and I’ll never buy from you again. How does that sound?
Full disclosure is becoming less and less of a position and more of a prerequisite.
———————————–
Read all the quotes from the marketing greats now.
Similar Posts:
[...] you need to tell? It’s a tough question. Brett Duncan gives us an interesting insight on Lying to My Wife. FYI, we want to offer our congratulations to Brett Duncan, who has recently joined Mannatech as [...]
[...] you need to tell? It’s a tough question. Brett Duncan gives us an interesting insight on Lying to My Wife. FYI, we want to offer our congratulations to Brett Duncan, who has recently joined Mannatech as [...]