If you’re not familiar with Facebook Ads, you should get there soon. Unlike standard PPC advertising, like Google Adwords, Facebook allows you to target by geographics, demographics and even psychographics. Because they collect all that info through your application.
So, while tons of big companies are probably out there using this platform to expose the widest audience possible to whatever they’re peddling, Grant Turck has figured out how to drill down to get himself a job. This showed up for Ed Lee from Blogging Me, Blogging You, who happens to be in the PR industry.
How could you use Facebook Ads to connect with just a handful of people who are likely very interested in what you have?
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[...] This post was mentioned on Twitter by Ed Lee, bdunc1. bdunc1 said: This is smart: using Facebook Ads to get a job. Brilliant!! http://ow.ly/VQi1 [...]
Unlike standard PPC advertising, like Google Adwords, Facebook allows you to target by geographics, demographics and even psychographics.
not entirely correct. you can target geographics and demographics within Google Adwords.
Good point on geographics. But how does AdWords handle demographics?
You can only target demographics over the content network. You set your demographic targets and they run your ads on websites fitting that description.
Ahh, gotcha. I think I knew that. But as far as standard Sponsored links on standard Search Result Pages, there’s no way (yet) they can get demographics, right?
correct, but FaceBook doesn’t offer that either. They are actually very close in that regard. Most of the image ads and video ads you see on Google are specifically targeted towards a demographic…similar to your Facebook example.
I think you are correct in your “yet” as Google is saving more and more of your search history to enable advertisers even more targeted ads.
Actually, Facebook does allow you to target by age, gender, profession, etc. So it does offer to segment by demographics via its ads on its standard pages. That’s how this guy in the main post targeted PR professionals.
you misunderstood. I meant they don’t offer that type of advertising…where you can advertise on a search engine for particular demographics.
Maybe you misunderstood …. Ever think of that?
I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.-:`
facebook marketing is great but facebook does not like it i guess~,~
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