Are you looking for the best plan for dipping your digital toes into these raging waters known as the web? There are lots of good tips out there, including some good posts here on Marketing In Progress. However, I stumbled upon this guest post by Chris Tomlinson on Michael Hyatt’s blog. It’s worth your time.
Though Chris focuses on how to develop your platform in terms of publishing, his seven tips are universal for anyone trying to build authority and use content to attract your market. And whether you know it or not, that’s what you’re trying to do when you dive into the web.
I’ve summarized his seven points below, but you certainly should read his explanation of each.
One nugget for any marketer is Chris’ succinct way of explaining what a brand is. In his words:
Branding is what you do every time you interact with readers. It’s not just the paint on your house though; it’s the experience people have when they visit, and it’s what makes them want to come back again. Visuals are a place to start … but visuals are simply markers that remind your readers of the experience they have reading what you write.
Chris Tomlinson’s 7 Ways to Build Your Online Platform
- Define your core message.
- Establish your brand.
- Build and launch a website.
- Blog … regularly.
- Build and engage a network.
- Join the social media revolution.
- Stay true to your mission.
Be sure to check out Chris’ blog, too. I just subscribed myself.
Similar Posts:
- How to Create Your Main Objective Every Day
- 7 Random Ways to Make Your Blog Work Better
- 90 Days of Blogging: Lesson 5 – The Pitfalls of a Blog
