http://www.marketinginprogress.com/2009/11/25/segmenting-is-stupid/ Marketing Ideas, Marketing Tips Tue, 07 Feb 2012 23:50:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketinginprogress.com/2009/11/25/segmenting-is-stupid/comment-page-1/#comment-1896 Nailed It! @ Build Communications Wed, 02 Dec 2009 03:57:14 +0000 http://www.marketinginprogress.com/?p=1270#comment-1896 [...] Brett Duncan has a recent post that takes a decidedly more direct approach. He says Segmenting is Stupid. He’s right. He made a few points that my post didn’t. The ignorant like “brand [...] [...] Brett Duncan has a recent post that takes a decidedly more direct approach. He says Segmenting is Stupid. He’s right. He made a few points that my post didn’t. The ignorant like “brand [...]

]]> http://www.marketinginprogress.com/2009/11/25/segmenting-is-stupid/comment-page-1/#comment-1895 Chris Wed, 02 Dec 2009 00:02:47 +0000 http://www.marketinginprogress.com/?p=1270#comment-1895 If I had a nickel... Unfortunately this is all too common, and by companies/brands we would have thought would know better. The latest example: Porsche's Panamera. A Porsche sedan? Really? If I had a nickel… Unfortunately this is all too common, and by companies/brands we would have thought would know better. The latest example: Porsche’s Panamera. A Porsche sedan? Really?

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