Apple Is Innovation

Is Apple losing its stranglehold on the title of “posterchild of innovation?” Ted Mininni poses some questions and comments in response to a recent Brandweek article claiming the innovation couch doesn’t have too much room to spare.

I’m No Apple Junkie

Let me make this clear upfront: I’m not an Apple junkie. Sure, I own my share of iPhones and iPods (I’m really digging the new Nano), but I’ve never done the Mac thing. In fact, I’m actually looking forward to updating my Vaio to Windows 7 over the long Thanksgiving weekend.

With that said, I don’t think Apple has anything to worry about right now. If there’s one thing they’ve done time and time again, it’s produce a game-changer once the competition caught up with them. The iPod was a game-changer. Once other mp3 players started moving into the market, Apple told us it made more sense to do it all with our phone. Once web browsing started picking up steam, Apple told us the real power was in the Apps. You get the picture.

Innovation = Apple

What’s really impressive here is that we repetively think of this one company when we think of “innovation.” The real accolade is in thinking of where innovation would be without Apple. They are the default bar-raisers, and for that we should all be thankful.

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