PT Barnum - The need for promotion

“Without promotion, something terrible happens ….. Nothing!”

- P.T. Barnum

My take: Kevin Costner got lucky. You can rarely simply build it and then see people coming from miles around. Even though the product itself should be its own best promotion, it still needs you to light the match and fan the flame.

Oh, and overnight promotion doesn’t work. Promotion that works is consistent and persistent. A dripping faucet, if you will.

This is part of a somewhat weekly series on Marketing Quotes by Marketing Greats. Read them all.

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