The Best 5 Blog Posts I Read All Week

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On November 15, 2009, in Weekend Reading, by Brett

I’ve been catching up in my Google Reader lately. Here are some real gems I read this week:

The 7 Harsh Realities of Social Media Marketing: Sonia Simone at Copyblogger bluntly shares the facts we all need to face about social media. What I like most is how she makes it clear that using social media in and of itself is close to useless; integrating it as part of a full content marketing plan is where its true treasures lie.
Link Building Has Changed: Just when you started to get the hang of linkbait, things have changed. But this is a good thing: Google is always going to find ways to filter the tricksters. Are you one of them?
5 Excellent Ways to Use Social Media to Promote Your Blog: Personally, I think one of the best uses of social media is as a distribution channel and aggregator to/for great content. Zach Browne of Vizion Interactive has some strong tips on using social networking for this very reason.
New Provisions Strengthen the DSA Code of Ethics: Amy Robinson of DirectSelling411.com (and the Direct Selling Association) summarized recent improvements to the DSA Code of Ethics.
Instructions Included: My buddy Steve Sammartino catches himself from an all-too-tempting “fix:” making an instruction manual for what shouldn’t need one. As he puts it, “If we need steps to explain how things work, the system is broken.” Couldn’t agree more.

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