It’s pretty common in all businesses. The non-executives want to know what is driving the executives. We all want to know where the leader is trying to go, and why.
It’s just as common that the non-executives don’t get answers to these questions. Whether it’s true or not, every project appears to be nothing more than a tactic and/or reaction. Not strategic, but urgently necessary. And easily influenced.
A plan that’s not communicated is just a wish. Businesses fail on wishes.
So, if you’re the one in charge, realize that you’re people are yearning for you to tell them what the whole point is. They want to know the strategy, so they can buy into it. “Strategy” is one of those words we all like to throw around a lot, but few of us know what it really means. Fewer know how to create one.
Chances are, though, that you struggle in one of two areas here:
- You know the strategy, but you haven’t communicated it efficiently. That’s easy to fix. And remember that it’s never as clear to them the first time as it is to you, so simplify it. Nail it your wall. Talk about it in every conversation. Get a tattoo. Repeat it so much that people now make fun of you for talking about the strategy so much.
- You actually don’t know the strategy either. Your team is right: you are just reacting, just guessing. If this is a problem, get some help fast.
When people know the strategy, they are left with much smaller things to complain about.
Do you have an example of a good way you’ve seen a company communicate it’s strategy to it’s employees? What is it, and why did/does it work so well?
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