Hormonal Marketing
BySeth Godin’s post today, titled “The Confusion,” is pretty heavy.
In it, Godin cites how we humans never acknowledge the chemical inconsistencies that we individually encounter every day, but rather look to situations in our lives (parents, money, weather, etc.) that account for our moods and reactions. He then drives the message home with this quote: “The external world is remarkably consistent, and yet we blame it for what’s going on inside of us.”
So it got me thinking: Isn’t marketing and communication much more a chemical activity than a concrete one? Does this mean there’s a LOT more to it all than just solving a problem for your customers?
Of course there’s a lot more. People buy out of emotion, not logic. So no matter how much your product makes sense, how much time it will save or how much money it will save, your buyer needs to have an emotional tie to your product or you before anything is going to happen.
And regardless of what you think, there’s nothing consistent about that. You’re a slave to your customer’s hormones.
1 Comments
July 7th, 2009 at 10:15 am
So true Brett – people are controlled by their emotions instead of logic. This is even more prevalent in politics. Most people vote their emotions and not their heads – which might be why we have so many problems.
Great post!