Results of the SquareSpace Twitter Campaign

About a week ago I praised SquareSpace on their current Twitter campaign. My gut said it was a genius way to use Twitter to build awareness.

Custom Flypaper has gathered up some great stats on the campaign that prove my gut was right. Be sure to read the full post, as it has some outstanding links to other Twitter research. Some of the more eye-opening results of the #squarespace campaign:

• SquareSpace picked up 36k followers since June 8.
• The #squarespace hashtag has been used more than 95k times.
• The cost SquareSpace is paying for follower is basically 17 cents.

So, what’s your take on the SquareSpace campaign?

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