Jun
11
John Sculley on Marketing Data
By
“No great marketing decisions have ever been made on qualitative data.”
John Sculley , former President of Pepsi and CEO of Apple, currently part of Scully Bros. LLC.
My take: Somewhere between an extremely educated guess and a gut feeling is where innovation greatness most often occurs. However, those great guesses and gut feelings are nurtured only by knowing your customer inside and out so that you know what it is they actually want and need.
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.
