Brand Republic just released a list of the 100 most mentioned brands on Twitter. It’s really quite a fascinating list. The top 10 look like this:

1. Starbucks
2. Google
3. BBC
4. Apple
5. AIG
6. Amazon
7. Microsoft
8. Guardian
9. Dell
10. Coca-Cola

Some quick observations:

• Just based on a glancing scroll, it appears as though 50% of the brands aren’t on Twitter (at least under their brand name). What do you make of that?
• You’ve got to give Dell some props here: 287k followers and a pretty good understanding of how to use the medium.
• Is Starbucks #1 cuz people are actually talking about them, or just mentioning their setting? Either way, it’s good news for Starbucks.

While you’re at it, go ahead and give me a quick follow. I surely just missed the list this time around . . . .

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