A Customer a Day

Getting new customers can seem overwhelming. While it’s fun to hear about all the interesting, novel, advanced ways your colleagues and competitors are getting new customers today, it normally leads to information overload before it leads to action.

Focus on leveraging one or two tactics that make sense for you and put them into use.

Regardless of the tactics you use, here’s a systematic program that hinges on the idea of letting momentum take root and then take off. If done correctly, it will lead to 2,379 new customers in the next year.

To start, focus on getting one customer a day for the first month. Obviously, that will get you 30 new customers to start. During this time, focus on doing the marketing tactics you’ve chosen completely and correctly. Don’t cut corners. Set the foundation from which to grow, and put systems in place that allow you to automate the process as much as possible. Your goal is to get the gears of your business churning.

In the second month, focus on getting two customers a day. Continue fine-tuning your tactics and processes. You’ll start seeing some benefits of your daily, consistent activity. By the end of this month, you’ve got 90 new customers (30 from the first month and 60 from the second).

In the third month, get three customers a day. By now, the gears are well-oiled and turning smoothly because you’ve given them the attention they needed. Your reward is they start moving on their own with less and less involvement on your end in the operational side of things. By the end of this month, you’ve got 180 new customers (30 from month 1, 60 from month 2 and 90 from month 3).

Do you see where this is going? The key with the first three months is to plant the seeds in the current season that will lead to a full harvest in the next season.

Carry out the progression. Get 4 customers a day in the fourth month, 5 in the fifth month, and so on for the full 12 months.

At the end of a year, you’ve got more than 2,300 customers.

If you were to start worrying today about getting 2,300 customers, it would absolutely paralyze you, because you’re not ready for it and you don’t know how to get that large a group. But if you can focus on getting one customer today, and then again tomorrow, and so on, you can eventually get to 2,300 customers.

What disciplines and programs do you put in place to keep your businesses gears turning?

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