In Seth Godin’s words, joint ventures fail mostly because of two reasons: the joint part and the venture part.
His latest post captures three major ideas that I’ve never quite been able to clarify as well as he has:
- A person is naturally risk adverse, and that is only compounded when the person becomes people.
- Whether consciously or subconsciously, we all gravitate toward finding ways to stall: meetings, excuses, obstacles, challenges, funding, time, whatever.
- Two individuals who work together can form positive synergy. Two partners who work together can lead to nothing much fast.
More times than not, great things have been the result of a single person selling out to an idea and then attracting other people to follow. Regardless of how much we celebrate democracy, business requires kingdoms and monarchies.
It’s good to be king.
————–
Subscribe now to MarketingInProgress.com by email or RSS feed.
You’ll automatically be notified whenever something new is posted.
———-
This article was originally posted at http://www.marketinginprogress.com.
Post Footer automatically generated by Add Post Footer Plugin for wordpress.
