Peter Drucker - Management Great

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Peter F. Drucker

My take: When I first heard this idea from Seth Godin, I had trouble agreeing with it. It seemed to me that if you made a product great enough, you could pick from several target audiences. Since then, I’ve seen the light.

As a marketer, your job is to solve problems for your customers. Your product is just a means to that end. Your service is simply the vehicle.

This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.

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