May
14
David Ogilvy on Content
ByDavid Ogilvy - Advertising Pioneer
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
- David Ogilvy
My take: I think I would make this addition to Ogilvy’s observation: Advertising’s form makes consumers look and consider. Its content makes them buy.
Agree or disagree?
This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.
