David Ogilvy - Advertising Pioneer

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
- David Ogilvy

My take: I think I would make this addition to Ogilvy’s observation: Advertising’s form makes consumers look and consider. Its content makes them buy.

Agree or disagree?

This post is part of the weekly series Marketing Quotes by Marketing Greats, posted every Thursday at MarketingInProgress.com (beginning January 1, 2009). Read every marketing quote by a marketing great entry here.

————–

Subscribe now to MarketingInProgress.com by email or RSS feed.

You’ll automatically be notified whenever something new is posted.

———-

This article was originally posted at http://www.marketinginprogress.com.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.